Firsthand Markets
Background
Firsthand Markets is a family-owned Colorado LLC that organizes many of Colorado's open-air markets. They are involved in the Blackhawk Hard District revitalization project and assemble artists, musicians, and vendors of hand-made goods all over Colorado during the summer and fall seasons.
Year
2023
Deliverables
Photography, Videography
The Challenge
Firsthand is operated by a small and talented team, but it is both a passion project and a second job for the owners. With so many logistics to cover, Firsthand was looking to have an independent contractor come to events and take photos and occasional videos to be used on their (and the Blackhawk Hard District) website and social media accounts.
The Solution
Firsthand was a straightforward project: mostly, they needed photos (and lots of them). This endeavor was a rewarding application of my street photography experience; it's rare for a brand to want so many candid photos, but it made perfect sense for Firsthand. Rain or shine, my job was to look for unique moments, and the folks having the best time and document them. I developed an editing style that fits their brand: color and texture were prioritized, and shooting in such busy spaces nearly always drew me to a shallow depth of field. I shot on vintage Pentax lenses for an ethereal, dreamlike look.