Bröt
Background
This project centers an imagined brand: Bröt, a company specializing in baked goods with a seasonal menu of internationally inspired breads and pastries. Bröt aims to serve a demographic interested in multicultural food and is positioned as a modest upgrade (and occasional splurge) for the bakery connoisseur.
Year
2022
Deliverables
Brand Creation, Logo Design, Merch and Packaging
The Challenge
Our task was to imagine a brand and create a logo, brand colors, and brand conventions. We were then asked to apply those conventions to a suite of branded swag that represents the brand persona and connects with the target audience.
The Solution
Warm colors were selected for this project to reinforce the idea of baked goods, the name for its international appeal (and because it is a cognate for bread). The visual style should reflect a forward-thinking yet familiar and comfortable brand persona. The logo also features a loaf of bread in the negative space of the "Ö."
