Caraline Skincare
Background
Caraline Skincare is a brand devoted to safe and natural formulas for older women and changing the messaging used to reach this demographic. In their words: "We're not out to repair you, fix you, or anti-age you. At Caraline, we're here to celebrate you."
Year
2024
Deliverables
Videography
The Challenge
Caraline is a newer brand in a saturated market. To introduce themselves, as well as their mission and products, Caraline needed videos for social media and their website.
The Solution
We shot video in the Founder's living room. Above all else, Caraline wants to come across as approachable, genuine, and friendly, so keeping the tone and the location modest was the way to go. After about an hour of shooting footage based on a script, I recommended that we pivot to Laura (the Founder) having a conversation with her friend about the products. This choice made the delivery feel more natural and provided an audience surrogate for the viewer.
photo © 2025 Caraline Skincare.
